2024 - 2029 Demographic Data now Available on Capital IQ Pro

Projected U.S. Demographic Data: 2024 - 2029

Utilize the newly updated household demographics data on S&P Capital IQ Pro to understand recent changes in your markets, target the ideal future market, or to estimate market potential when rationalizing your existing footprint.

• Detailed demographics include age, income, race, urbanicity, marital or family status and CRA designations.
• 2024 and 2029 projected population, households and income data from the national to the census tract level
• Current monthly unemployment figures from the Bureau of Labor Statistics
• Household segmentation data combines these key demographic attributes into population groups that have distinct financial needs and makes it easier to find the ideal market or measure concentrations of customers by market.
• Financial product demand takes this a step further, and even models a region's propensity to use specific banking channels and services.