✈️ Who Knocked Tito’s Out of The Sky?

A vodka distiller in Albany, NY has leaned on its home state connection with JetBlue Airways to steal the backbar spot (or is it cart spot?) from America’s top spirit brand. 

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Twin college basketball stars Haley and Hanna Cavinder, of the University of Miami Hurricanes, see a strong tailwind in Slate Milk, joining the Massachusetts-based beverage brand as investors and brand ambassadors.

🍫 Launched in 2019, Slate makes a variety of canned flavored milks and latte drinks. The brand, which raised $10.5 million in 2022, is no novice when it comes to athlete investors; it also counts the Las Vegas Raiders’ Maxx Crosby, the Miami Heat’s Duncan Robinson and the Los Angeles Clippers’ Terance Mann as stakeholders.

🏀 The Cavinder sisters have become prolific brand partners under the NCAA’s NIL rule, previously aligning with powdered beverage brand Core Hydration, as well as Boost Mobile, WWE, Six Star Pro Nutrition, Intuit TurboTax and more.

⛹️ "Slate Milk presents a unique opportunity to not only invest our own capital but provide our NIL in a way that truly epitomizes our passions on and off the court," said Hanna Cavinder in a statement.

BevNET and Nosh are partnering with RangMe to give away one free premium annual subscription to their service, valued at $1,399. 🆓 For those unfamiliar, RangeMe is a platform where brands can showcase their products to thousands of retailers, get discovered, make connections and find unique sales opportunities.

This giveaway starts TODAY, Thursday, May 23 and will run for one week. To enter, join our Slack community and answer the question:

🗯️ What is your dream retailer?

That’s all you have to do! From the people who answer, the winner will be randomly chosen and announced Friday, May 31 via Slack.

This week, the CPG Week team digs into the growing momentum behind updated, modern takes on store brands, Nestlé’s move into GLP-1 companion meals, and what not to drink while running a marathon (spoiler: it's a “fiery” shot but not meant as a wellness remedy). 

◻️ The CPG Week crew discusses the various private label lines launched by CVS, Walmart and other major retail chains in recent weeks and what this signals for both consumers and brands alike.

💊 Later, the group ponders what Nestlé’s stance toward supporting GLP-1-aligned foods might foretell for the CPG industry (and how it conjures up a somewhat disturbing deja vu of 90’s era dieting obsession.)

Listen now on Nosh and subscribe to get a fresh episode every week.

• Details on Coke's latest Creations launch
• News that Tate & Lyle has sold its remaining stake in its corn-derived ingredients business
• What is the purpose of UNFI's new media network?
• A recent report studying how daily cannabis use compares to alcohol

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