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✨ BevNET Live Day One Highlights

Daily Briefing
Plus, introducing the New Beverage Showdown finalists͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJune 13, 2024
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Today's Top Story

🏀 Tough Calls And The Art Of Creating A New Category

🏀 Tough Calls And The Art Of Creating A New Category

BevNET Live Summer 2024 kicked off in New York City on Wednesday with a wide range of discussions and insights shared by top players and key individuals in the beverage business, including tactical discussions on navigating emerging challenges as a first-time entrepreneur and how to embrace novel marketing opportunities as well as insight into the current climate for investment and much more.

Tough Calls: Lemon Perfect founder and CEO Yanni Hufnagel came to the beverage business without ever having played the game, but a background in coaching college basketball helped prepare him to make tough calls at key moments that have allowed the business to keep going, he said during day one of BevNET Live.

Bio-Botanica's Kava-6® Retains Kava's Sensory Features by Supplying 6 Active Kava Constituents

Sponsored message from Bio-Botanica

Bio-Botanica's Kava-6® is extracted from kava root (Piper methysticum), using Bio-Botanica's proprietary Bio-Chelated® cold extraction process to maintain its holistic balance. Kava-6® supplies all six known kavalactones to help promote a healthy stress response and is Standardized to provide 35 mg Kavalactones per 1 mL. Learn more

✨ BevNET Live Happening Now

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BevNET Live Summer 2024 continues for a second day today in New York City. If you weren’t able to make the trek to the Big Apple – tune into the free livestream to hear from our full lineup of thought leaders, trailblazers, and the next generation of brand founders. 

They will share strategic insights and stories aimed at helping beverage industry professionals thrive. You won’t want to miss it. 

Tune in here.

👉🏼 What You Need to Know 👈🏼

🎉 Six Finalists Advance in New Beverage Showdown 27

🎉 Six Finalists Advance in New Beverage Showdown 27

Six startup beverage brands emerged from a field of 12 contestants to secure a spot in today’s final round of New Beverage Showdown 27 at BevNET Live Summer 2024.

👀 Today’s final features Kace fruit tea, OK Energy, Explorer Cold Brew, Flyers zero-proof THC cocktails, Holy! Water ketone beverages and Pretty Tasty ready-to-drink collagen tea.

▶️ Tune into BevNET.com to watch the final round of the competition live, starting with part one at 11 a.m. ET and part two at 1:15 p.m. ET. The New Beverage Showdown 27 winner will be announced at 3 p.m. ET at the closing of BevNET’s annual summer conference.

Check out the full semifinals recap on BevNET.

🚨 What You're Missing 🚨

  • A rundown of the latest NielsenIQ numbers
  • Spirits go spicy with new collaborative vodka launch
  • How one retailer aims to support brand marketing efforts via its new TV media platform

IFPC at IFT FIRST Annual Expo - Booth #1841 | Meet the Master: Powering Protein Performance

Sponsored message from IFPC
IFPC at IFT FIRST Annual Expo - Booth #1841 | Meet the Master: Powering Protein Performance

Visit IFPC's booth #1841 at the 2024 IFT FIRST Annual Expo to enjoy plant-based soft-serve ice cream and learn about their custom blending capabilities! Plus, sign up today for senior food scientist David McKeage's presentation on "Powering Protein Performance" for innovative protein solutions. Learn more

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    June 13, 2024 5:04pm

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