🌾 Big Moves For Lil Bucks

Lil Bucks is having a big year. 

The sprouted buckwheat brand landed national distribution at Whole Foods Market and Target, while expanding its foodservice business and building the country’s first certified regenerative organic supply chain for its superstar seed.

All that growing led the six-year-old startup to seek some new supporters. Lil Bucks founder and CEO Emily Griffith has tapped fellow Chicago entrepreneur Kailey Donewald as the brand’s new chief operating officer to help bring the business through this next stage.

Nosh Insiders can access the full story to learn more about Lil Bucks’ foodservice goals, Donewald’s new role and what they believe the future holds for buckwheat.

It's Friday, and that means it's time to round up all of this week’s new product creations and brand collaborations. Here’s a sample of what’s in-store:

🥒  Pickles and cupcakes. Claussen and Baked By Melissa are releasing a co-branded tart-sweet bite-sized treat, rolling out to the bakery’s locations and online. It includes a pickle-infused cake topped with pickle buttercream and red and white sprinkles. 

😋 Sour Patch Kids has teamed up with Snapple on a product with slightly more appeal. The sweet-and-sour candies come in three familiar Snapple flavors: Mango Madness, Kiwi Strawberry and Fruit Punch.

🍓Vertical farmed berry producer Oishii has linked up with Jacobsen Salt Co. for a Koyo berry-flavored salt that might be the perfect addition to a summer sundae.

🍨 A match made in frozen treat heaven: McConnell’s Ice Cream has collaborated with See’s candy. The two California-based brands have released a line of four-flavors to satisfy that sweet tooth.

Check out the full new products gallery on Nosh.

It’s a “buy or sell” episode as the hosts opine about the future of online grocery shopping, fish sticks, and whether kombucha can recapture some of its magic (and sales). They also discuss Athletic Brewing Co.’s recent $50 million financing round and highlight a few fizzy and spicy new products.

Listen to the full episode now.

• Updates on new FDA-approved GRAS ingredients
• Why KeHE CEO is keeping an eye on private brands
• News of a brand's move into fully compostable packages
• Big Ideas for plant-based seafood
• Why baked goods just got a little bit sweeter with this new ingredient

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