🌿 Why THC Edibles Have Turned to Hemp

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Despite the Biden Administration’s recent plan to reschedule marijuana to a Schedule III drug (like Tylenol with codeine or metabolic steroids), the cannabis industry has already made strides in opening up the THC tent to regions where recreational and medicinal use is still prohibited.

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Spring can only mean one thing for CPG: It’s time for new summer marketing campaigns. Here’s a rundown of the latest new looks and product collaborations coming to screens and shelves this season:

💬 JUNKLESS Foods is introducing a new look as well as its first-ever marketing campaign this week, just six months after its acquisition by Mike Repole’s family office-backed PE firm, Impact Capital. The new look embraces “vibrant colors, playful typography and engaging speech bubbles.”

🍓 HumanCo’s Cosmic Bliss brand has tapped Hailey Bieber to bring her infamous Erewhon Strawberry Glaze Smoothie to new aisles. Today, the company launched the organic, clean-label and dairy-free Cosmic Bliss Strawberry Glaze Soft Serve Sundae pints exclusively at the high-end grocery chain. 

💚 Korean food brand Bibigo debuted a newly redesigned logo and product packaging this week that embraces green tones and is intended to help the brand stand out on shelf. The new identity rollout will be accompanied by a brand activation at The CJ Cup Byron Nelson PGA tournament beginning tomorrow. 

🧈 Premium butter brand Churn is celebrating the 20th anniversary of “Mean Girls” with the launch of Hot Honey Butter with Burn Book-inspired packaging…. Which leaves us begging the question, “Is butter a carb?” 

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Hollywood multi-hyphenate Elizabeth Banks and entrepreneur Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose, speak about the origins of their relationship; incorporating a sense of adventure, breaking rules and relatable humor into Archer Roose’s marketing strategy; and why entering Target meant being about “to swing at a pitch they could hit.”

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• Inside the drama among premium cheese makers, dividing dairy and plant-based producers
• News on why Hain is taking a critical eye to each of its core categories

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