🍅 Nosh’s Official Review of ‘Unfrosted’

Who would have guessed Jerry Seinfeld’s directorial debut would be for a movie so tied to CPG it almost feels as if he’s a… BevNET and Nosh Insider? 

Although the real Rotten Tomatoes effectively dubbed “Unfrosted” a snore – “much like a preservative-packed toaster pastry… it's ultimately an empty experience that may leave the consumer feeling pangs of regret” – I dare to say these common critics (a.k.a. non-CPG people, we’d assume) just simply do not have the deep Insider knowledge to truly appreciate Marjorie Post’s demands for premium shelf space: “nothing near Kosher food or cat chow,” she asserts, while being played by Amy Schumer. 

The humor of Post’s new artificial sweetener – aptly named carcin-o-sweet – may resonate with reformed Splenda users, but for all of you natural products nerds who have spent months (and plenty of money) hunting for the right sweetener for your better-for-you treats, the idea of carcin-o-sweet may just hit a little bit harder.

Become an Insider to read our full review about Unfrosted's expert parodying of the CPG innovation process.

It’s finally Friday, folks! And that can only mean one thing – it’s time for the release of our weekly new product gallery. Here’s a brief overview of what’s in store:

🌛 Lesser Evil shoots for the moon with its new Moonions crunchy organic corn rings available in Hyperspace Hot Onion and Intergalactic Onion flavors. Both flavors are crafted using organic avocado oil.

🍪 Chips Ahoy unveils its first ever certified gluten-free chocolate chip cookie, set to begin rolling out to stores this month. According to the brand, its innovation team developed more than 40 recipes over 3,000 hours before landing on the final gluten-free product. 

Keep an eye out for the full NPG on Nosh later today. 

• An exclusive interview with Samantha O’Donnell, co-founder of Punch Edibles 
  
• Insight on Vital Farms' record earnings report
• Details on a sparkling candy and nail care collab
• Could another Sriracha shortage looming?

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