🍜 Omsom Acquired By DDC

DayDayCook’s (DDC) vision of building the “General Mills of Asian food” is steadily coming into focus.

Seeking to capture a greater share of the cooking and finishing oil market, Chefs Life – the brand founded by celebrity chef and restaurateur Brian Malarkey – is introducing a new collection of squeeze bottles. 

👀 The squeezable line is filled with the brand’s flagship Cooking (a olive, sunflower, avocado and grapeseed blend) and Finishing (extra virgin olive oil) oils as well as two new certified organic offerings, 100% Avocado Oil and Extra Virgin Olive Oil. 

⏩ Starting next month, the squeezable Cooking Oil will be available at Whole Foods in a 25.4 oz. bottle with a SRP of $19.99 and Chefs Life’s squeezable Finishing Oil will be available at Kroger in a 16.9 oz. bottle with a SRP of $15.99. The organic products will also be available via the brand’s website. 

💭 “Right now we’re in oils, but we definitely have plans to expand beyond oils. We’re thinking about the platform and the experience that we have with somebody like Chef Brian, and how we can excel further,” said CEO Jamie Schapiro. 

Read the full story on Nosh.

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Listen to the episode now. 

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