🍫 Why RXBAR And David Are ‘Literal Opposites’

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These days, Peter Rahal’s take on protein bars is more labcoat than loincloth. 

A decade ago, he created RXBAR around the then-popular paleo lifestyle, using only a handful of simple ingredients like nuts and dates. The brand effectively made him the face of the clean label movement. But within a few years, he observed a shift in consumer eating patterns, namely many of the brand’s early adopters moving from caveman-friendly foods to other fads like keto dieting and intermittent fasting.

“The biggest trend that was coming was really about anti-snacking and anti-carbohydrate, and we were both of those things. I saw a headwind, and I remember [thinking] we are anchoring ourselves on whole, real foods. That’s a vulnerable position,” Rahal recalled.

Today is Friday, and you all know what that means…. It's new product gallery time! We’ve rounded up the hottest new products and packaged them up into a neat array. Here’s a sneak peek at what’s inside:

🎃 With summer days dwindling and fall on the horizon, our inboxes are being flooded by pumpkin-flavored products. Cedar’s is launching a Limited Batch Organic Pumpkin Hommus, Brekki is introducing a limited-edition Pumpkin Spice flavor of its ready-to-eat oats, and Death Wish Coffee Co. is bringing back its Pumpkin Chai blend. 

👀 Bachan’s unveils its new line of dipping sauces, marking the brand’s first category expansion. Available in two flavors – Original and Sweet & Spicy – the sauces are crafted with ingredients like neri goma, white miso and suri goma. 

🥣 Nearly one year after securing the U.S. Open title, tennis star Coco Guaff will be featured on a limited-edition box of Wheaties. The LTO will be available at major retailers beginning this month for $6.19. 

Keep an eye out for the full roundup of new products on Nosh later today.

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The hosts welcome Nosh managing editor Monica Watrous to the show as they discuss Mars’ $36 billion acquisition of Kellanova, including key takeaways from the deal, its impact on the food industry and why it may spur a flow of M&A activity among entrepreneurial companies.

Listen to the episode now.

• News that a circular grocery startup's latest capital infusion
• People moves news from around the industry
• Details on the acquisition of a CPG focused branding agency
• Important headlines this week on grocery-political ties, vegan food names and Costco

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