🍬 How Sow Good Successfully Switched Categories

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Since shifting from freeze-dried fruit and veggie snacks to freeze-dried candy last year, Sow Good has seen an impressive rise in product demand and accelerated distribution growth. Those gains have even helped the Irving, Texas-based company hit profitability as Q1 2024 net income reached roughly $510,000 versus a net loss of $1.4 million in the prior-year period. 

Nosh Insiders can access the full story which includes exclusive details on Sow Good's category pivot.

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Tell your family you’ll be home sooner than expected: Natural Products Expo West will no longer extend into the weekend, according to an announcement this week.

⛔ The show will now end on Friday at 2 p.m.; previously it extended into Saturday afternoon. The North Halls will now only be open for two days, Wednesday and Thursday.

🔀 Another big shift: All halls will now open on Wednesday at 10 a.m. It remains unclear if the Fresh Ideas Tent, a one-day co-located event on Wednesday, will return in 2025. 

📝 “Our goal with this schedule change is to increase ROI for Exhibitors, reduce crowding, allow space for more buyer-only hours, and simplify the product discovery journey,” the announcement reads. 

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