🍸 A Drink With.... Ley Line Labs

Hi beverage industry friends! Marty Caballero here. Just wanted to remind you that you’re receiving the Lite Edition of the Daily Briefing. The full version is only available to our Insiders and includes direct access to every story on BevNET.com and Nosh.com as well as exclusive insights from our editorial team that you can’t find on our sites.

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Consumer desire for mood nurturing consumption is sparking beverage innovation. Relaxation drinks, mood-enhancing teas, adaptogenic elixirs & nutrient-enriched waters are all evolving with novel ingredients and perception-shaping flavors for product healthfulness. Learn more

CPG isn’t for the faint of heart and in fast moving categories, today’s efficiency-over-everything climate can mean that product development timelines are the difference between bringing an on-trend beverage to market, and missing the new category wave altogether. 

But Matthias Laudico and Charlotte Mizrahi, partners in full-service product development house Ley Line Labs, have been well served by following a simple goal: “We're really doing this because we want to make cool products for passionate people.”

BevNET Insiders can access the full interview to hear directly from Laudico and Mizrahi.

Total BevAlc sales declined in the two-week period ending June 1, with dollar sales down 1.6% compared to -1.4%% in the four-weeks, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. The data offers a glimpse of fast moving categories and brands like:

• Spirit-based RTDs, up by 8.3% in the two-weeks, but down from +10.5% in the four-weeks and +31% in the 52-weeks.
• High Noon continued to excel with a 13.7% increase in the two-weeks but cooled. On the other hand, lapping its one-year anniversary, Jack Daniel’s RTD dollar sales growth dropped sharply.
• Meanwhile in the hard spirits-based tea race, Stateside’s vodka-based Surfside lemonade and hard teas and Boston Beer’s new vodka-based iced tea Sun Cruiser held a 0.7% and 0.5% share, respectively, in the latest two-week data, with ACVs of 5% and 4% respectively.

Read the full report rundown on BevNET.

Today’s competitive beverage landscape & expectant retail environment for sustainability, requires innovation. To improve both costs & sustainability, beverage brands are switching to Sugaright BevRight, a liquid cane sugar made without crystallization and produced at our regional micro-refineries. Learn more

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