🏃 Athletic Brewing Co. Raises $50M

It's surely not a sprint: at this rate it looks like Athletic Brewing Company is training for an ultra-marathon.

The fast-rising non-alcoholic beer maker announced today it has closed a $50 million “equity financing round” led by private equity firm General Atlantic, with several key investors from previous fundraising rounds also participating.

The latest funding round comes 21 months after a $50 million Series D round led by Keurig Dr Pepper (KDP) that closed in November 2022.

BevNET Insiders can access the full story for more details on the round, the business’ long term playbook and the latest trends.

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Next-gen sports drink Recover 180 announced that it has partnered with Golden State Warriors center Trayce Jackson-Davis. Recover 180 has already partnered with other Bay Area professional athletes like newly anointed Warriors player Buddy Hield and San Francisco 49ers quarterback Brock Purdy.

🥤 Founded in 2018 and relaunched under the strategic watch of Lance Collins, who founded Fuze and BodyArmor, Recover 180 is available in 16 oz. plastic bottles in five flavors.

🏌️ The Arizona-based brand has lined up a number of professional athlete partnerships including Arizona Cardinals quarterback Kyler Murray and PGA golfer Wyndham Clark.

🛒 The drink is available nationwide in Whole Foods Market and QuikTrip and holds regional distribution partnerships with King Soopers, Fred Myer and Smiths.

Simon Ford, the co-founder of revered spirit brand Fords Gin, explains why he “never pitches business,” the reasons behind successful and unsuccessful relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with beverage alcohol giant Brown-Forman.

Listen to the episode now.

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