🏄 Allagash Tests the Hop Waters

Allagash is entering the non-alcoholic space with Hop Water. Allagash sales director Josh Fruchtman explains the brewery’s taproom exclusive strategy and discusses trends this year, including how its first unified seasonal program is faring. 

Insiders are also: 

• Getting details on Short Fuse’s acquisitions of Metropolitan Brewing;
• Diving into weekly scan data with a nice showing for domestic super premiums;
• And seeing Zoe’s very colorful and boozy beer mail package from Schilling Hard Cider.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water.

Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

As a tribute to flagship Allagash White, Hop Water uses water from Maine’s Sebago Lake with orange peel, coriander, and Crystal and Citra hops added during the brewing process. 

Insiders can go deeper into Allagash’s strategy, tasting room exclusives and trends, including how its new seasonal program is pacing. 

Bernstein analyst Nadine Sarwat breaks down the pros and cons of a potential sale of Boston Beer Company. Sarwat also examines potential suitors, Wall Street’s view of potential deals and why Boston Beer continues to be in conversations around M&A. 

Plus, the Brewbound team discusses the latest news, including the Kelce brothers’ investment in Garage Beer, Hulk Hogan’s new lager and Athletic’s acquisition of another Ballast Point brewery in San Diego.

Listen here or on your podcast platform of choice.

The Brewbound Live business conference returns December 11 and 12 in Marina del Rey, California.

Brewbound Live will feature beverage-alcohol industry leaders taking part in business-focused conversations, data presentations, networking and much more across two days at the Marina del Rey Marriott.

Brewbound announced the first speakers for this year’s conference. They include:

• Russian River co-owner Natalie Cilurzo;
• Deschutes Brewery CEO Peter Skrbek;
• National Beer Wholesalers Association chief economist and VP of analytics Lester Jones;
• Draftline Technologies founder and president Jennifer Hauke.

Additional speakers will be announced in the coming weeks.

Register for Brewbound Live 2024.