🥤 The Latest Beverage Bytes Numbers

C-store retailers remain optimistic, but a tad more cautious about the outlook of total beverage sales this year, projecting 4.6% growth for 2024 according to the Q1 Beverage Bytes survey from Goldman Sachs Equity Research.

• Total beverage sales (non-alc and alcoholic) in the convenience channel grew 2.6% in Q1, decelerating quarter-over-quarter from 4.8% growth in Q4 2023. 
• But that’s still down from last year – beverages were up 6.2% in 2023.

💥 Bang is Back? Apparently! Bang sales grew 4% in the first quarter after more than a year of straight declines, including a -15% drop in Q4. 

• Monster’s stewardship may be taking off, but retailer sentiment is mixed – 19% said sales had improved for the brand, but 44% say they’ve yet to see any change and another 37% said sales were still falling.

🛒 If you’re waiting on Spring resets then good news – there’s a bit of expansion on the horizon. Key word “a bit.” An 80% majority say they don’t plan to change the size of their shelf or cooler allotment to beverages this season, but the other 20% will be increasing the space given to NA drinks, with an estimated 4.5% expansion on a weighted average store basis.

From flavored water, tea drinks, and sodas to beer, wine, and spirits. Döhler offers a wide range of Citrus, Fruity, Botanical, and many other flavors. Enhanced by a comprehensive Taste Modulation portfolio, these solutions create our sensory journey. DÖHLER – WE BRING IDEAS TO LIFE® Learn more

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