🔮 Better Booch Looks Towards the ‘Future’

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Kombucha has long enjoyed a health halo, but now it has the science and research to back it up, according to Better Booch co-founders Trey and Ashleigh Lockerbie. Rechristened as Future Beverage Group, the L.A.-based brand is using better-health-through-the-microbiome as the unifying principle for its growing stable of beverages, including CHA, LIVE Organic Living Soda and its flagship kombucha line.

🧪 The evolution is being fueled by Future Beverage Group’s new proprietary hero ingredient Native+, defined as a “combination of a prebiotic soluble fiber, nine strains of proven clinically-studied probiotics strains and a clinically-studied post-biotic.” 

• That ingredient aligns with research that emphasizes the added benefits of having a diverse set of strains, and will now be part of every existing and future beverage product from the company.

🗣️ “I think it’s really important right now for people to get really clear on the idea that diversity of strains is actually the key benefit to gut health,” Trey explained. “If you compare our products now to everyone else, I think we’re the ones bringing diversity to the table.”

Insiders can read the full story, including how the company’s new structure is bringing individual roles to product lines like LIVE Organic Living Soda and Better Booch, which is moving from 16 oz. to 12 oz. cans.

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