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🗺️ ‘The Snack Journey:’ An Age-Based Analysis

Daily Briefing
Plus, Wilde raises $20 million͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshApril 16, 2024
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

📰 Today's Top Story

🗺️ Category Correlations: Which Age Group Grabs The Most Snacks?

🗺️ Category Correlations: Which Age Group Grabs The Most Snacks?

Sure, snacks are a huge part of any kid’s daily caloric intake. But consumers of all ages reach for snacks, although consumption habits change at different life stages and in different locations.

According to data presented in Circana’s “The Snack Journey: Where We Are And Where We’re Going” webinar last week, on a generational-basis, Gen Alpha (born after 2013), Gen Z and Gen X are consuming the most snacks, especially away-from-home.

Insiders get access to all of the category insights including which demographics are driving growth in the segment. 

✨ What You Need to Know ✨

🍗 WILDE Brands Raises $20 Million

🍗 WILDE Brands Raises $20 Million

Nashville, Tenn.-based WILDE Brands has closed a star-studded $20 million funding round. The round was led by Karp Reilly and saw participation from Jack Harlow, Machine Gun Kelly, The Family Fund and Grey Space Group, among others. Here’s what we know so far:

  • Founded in 2017, WILDE sells a 6-SKU line protein chips made from chicken breast, egg whites and bone broth with flavors ranging from Chicken and Waffles to Spicy Queso
  • The company opened a new production facility in Winchester, Ky. last February; to-date it has raised about $24 million across multiple rounds. 

Stay tuned for the full story on Nosh.

Adapting Your Trade Promotion Strategy for 2024 and Beyond

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Adapting Your Trade Promotion Strategy for 2024 and Beyond

We recently spoke with Brit Cattey, C.A. Fortune’s VP of Support about the trends she’s seeing and her advice for CPG brands in 2024 and beyond. Watch the full interview to gain insights into the CPG trends in 2024, and discover how Vividly helps CPG brands like yours improve trade spend ROI. Learn more

🎙️ Now Streaming: Taste Radio

She Built An Iconic Brand By Thinking ‘Purely’ Every Step Of The Way

She Built An Iconic Brand By Thinking ‘Purely’ Every Step Of The Way
Elizabeth Stein, the founder/CEO of better-for-you granola and breakfast brand Purely Elizabeth, explains how to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people.

🚨 What You're Missing 🚨

  • How CPG brands can utilize GoPuff's new DTC platform
  • Details on a new legal challenge between Perfect Day and its co-man
  • Emerging chili crisp brand slashes prices in the name of accessibility

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    April 16, 2024 5:36pm

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