🚨 Monster Closes Deep Ellum Taproom, Moves Production

Brewbound Insiders getting details on the closure of Deep Ellum Brewing’s taproom, including comments from parent company Monster Brewing.

Insiders are also reading three newsletter exclusive stories, including:

• The closure of a Bronx brewery, and how the company is continuing;
• The planned acquisition of a Wisconsin brewery following its Chapter 11 bankruptcy filing;
• And an update on the National Black Brewers Association’s equipment donation program.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

Monster Brewing Company is shuttering Deep Ellum Brewing’s taproom and shifting production from its Dallas facility to the company’s other breweries. 

Twenty-six employees’ positions from Deep Ellum’s taproom and production teams will be eliminated due to the closure. Employees affected by the job losses are being “offered outplacement support and encouraged to apply for available positions within the company,” the spokesperson said. 

2023 craft brewery production data is officially in. Justin, Zoe and weekend newsletter writer Sean McNutly dive into the high-level data points and sift through some of the surprises in the numbers.

They also discuss planned changes for the 2024 edition of the Great American Beer Festival and why they may be a positive for the festival experience. Then, they discuss Heineken ceasing production at the Lagunitas facility in Chicago, consolidating operations in Petaluma, California. Sean also provides a Central Park beer report that features a lot of White Claw.

The episode closes with an interview with Brewjeria co-founder Agustin Ruelas and Norwalk Brew House founder Ray Ricky Rivera on Los Farmworkers, the fifth iteration of a collaboration series that benefits nonprofits supporting migrant workers.

Listen here or on your podcast platform of choice.

The Brewbound Live business conference returns December 11 and 12 in Marina del Rey, California.

Brewbound Live will feature beverage-alcohol industry leaders taking part in business-focused conversations, data presentations, networking and much more across two days at the Marina del Rey Marriott.

Brewbound announced the first speakers for this year’s conference. They include:

• Russian River co-owner Natalie Cilurzo;
• Deschutes Brewery CEO Peter Skrbek;
• National Beer Wholesalers Association chief economist and VP of analytics Lester Jones;
• Draftline Technologies founder and president Jennifer Hauke.

Additional speakers will be announced in the coming weeks.

Register for Brewbound Live 2024.

At Brewbound Live in Marina del Rey, CA on December 11 + 12, beer and beverage-alcohol brands can participate in retailer one-to-ones. Leaders from Whole Foods Market will be available for private, pre-scheduled meetings. Brands will be selected at each retailers’ discretion.

As the world’s leader in natural and organic foods, with a vast network spanning over 500 stores, Whole Foods holds substantial influence in the market. These meetings present a unique opportunity for beer and beverage-alcohol brands aspiring to excel in retail channels focusing on natural and organic products. 

Participating brands can gain invaluable insights and strategic guidance tailored towards facilitating growth within these specialized retail environments.

You must be registered for Brewbound Live to be considered for a retailer meeting. Once you register for the event, you will receive an email with instructions for signing up.

Register for Brewbound Live Winter 2024.