🤖 Is AI Marketing Backfiring?

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From smart toothbrushes to putting the “AI in IPA,” corporate America has been racing this year to innovate and market around the artificial intelligence boom. But nearly two years after the initial launch of ChatGPT, consumers may be becoming more wary of the technology.

In fact, most consumers are now less likely to trust or purchase a product marketed with the terms “Artificial Intelligence” or “AI” according to a new study in the Journal of Hospitality Marketing & Management that surveyed 1,000 consumers. 

In a statement, Mesut Cicek, a clinical assistant professor of marketing at Washington State University and the lead author of the report, said that using AI as a buzzword in advertising tends to lower emotional trust and purchase intent.

From fruit-packed instant lattes to drag queen-inspired prebiotic beverages, the latest edition of BevNET’s weekly New Products Gallery features innovations spanning all sides of the beverage industry. Here’s a sneak peek at what’s inside:

🎃 Bored Cow, which touts itself as the leader in dairy from fermentation, unveiled its first ‘limited batch’ flavor: Pumpkin Spice. The new offering will be exclusively available at Target starting this month with a SRP of $7.99 to $8.79 for a 4-pack of 11 oz. bottles. 

☕ With the launch of its instant iced lattes, Kencko is hoping to meet consumers’ needs for caffeine and fruit intake. Available in three flavors – Mocha, Cinnamon and Banana Caramel – each latte has 1.5 espresso shots and 1 cup of organic fruit.

🍌 Sparkling prebiotic beverage Wildwonder joined forces with RuPaul’s Drag Race winner Nymphia Wind to launch its latest limited edition flavor, Banana Queen. According to the brand, the LTO is a toast to Asian heritage.

Check out the full new products roundup on BevNET.

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