🥛 Plant-based Milk, On Tap

What do college kids want on tap more than white claws, beer and bottom-shelf vodka these days? Apparently, plant-based milk.

Today, Califia Farms announced it has acquired Uproot Inc., the maker of a plant milk dispenser system designed for food service. The plant milk dispensers have gained widespread distribution in the college and university arena, with partnerships with 150 campuses as well as other dining locations across the U.S.

For Califia, the deal helps bolster its “Away from Home” business with a sustainable and dining-hall ready solution that reduces excess packaging; the alt-milk is loaded into the dispenser via a shelf-stable, bag-in-a-box format. Uproot has previously produced its own line of plant-based milks, including oatmilk, chocolate-flavored pea milk and soymilk, which were stocked in the dispensers.

BevNET Insiders can learn what this acquisition means for Califia as well as what it signals about the category at-large. Join us for all of the insights.

In a prime example of ‘how did we get here’… 5-Hour Energy is attempting to outdo its caffeinated BBQ sauce launch with yet another off-the-wall marketing campaign. 

👔 Introducing the 5-Hour Energy cufflinks, which hold 1.5 oz. of liquid and have the ability to take anyone’s best suit to some other level. The promotion was unveiled at a dinner in honor of the U.S. Women's Water Polo team’s sendoff to Paris for the Olympics hosted by…wait for it…Flavor Flav. Why? Why not? Who else is best equipped to measure a 5-Hour boost?

🤯  The brand is selling a limited number of the 14K gold-plated, Sterling silver, black enamel and stainless steel accessories for only $1,000 each. Don’t worry, it’s batteries are included: they come with two bottles of Grape Flavor Extra Strength 5-Hour Energy.

🤦 Paired with its formal attire promo, 5-Hour Energy is also giving away enough product to last the entire summer to one lucky fan, as part of the brand’s “Summer of No FOMO” sweepstakes.

America’s #1 premium imported bottled water brand is only getting better. With a multimillion-dollar marketing campaign and the best-selling 500mL and 330mL bottles now made of 100% recycled plastic, FIJI Water’s customer base continues to grow. Order direct to you now! Learn more

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