🥣 What’s Up With Granola?

Hey there, food industry aficionados! Jeff Klineman dropping by with a quick note. As you know, you're currently sipping on the Lite Edition of our Daily Briefing—a tasty teaser, no doubt. But let me spill the beans on a little secret: our editorial team works harder than a rush hour barista to bring you the latest updates in the industry. And here's the kicker: we couldn't do it without our Insiders. They're the unsung heroes behind every scoop, providing the fuel that keeps our editorial engine running.

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The Nosh team has recently tracked some notable new launches in the granola aisle, from elevated flavors and indulgent offerings to grain-free spins on the segment. Why so much hype surrounding the hippie snacking staple? Grab a spoon, and let’s dig in.

Continuing with our Sweets & Snacks Expo 2024 coverage, we’ve put together a special edition of our new products gallery that highlights the sweets and trends we spotted on the show floor last week. Here’s a sneak peek at what’s inside:

🍫 After launching its Dark Chocolate Lemon Crème Cups at Expo West in March, Chocxo took to Sweets & Snacks to showcase its new Cookies and Crème Cups. The USDA Certified Organic dark chocolate treats have just 4 grams of sugar per cup.

🍑 Nature’s Garden expanded its collection of probiotic yogurt-covered fruit bites with the upcoming release of Peach Mango Yoggies. Each serving contains 2 billion probiotic cultures and 3 grams of fiber. 

🍉 Warheads is looking to take Sour Patch Kids head-on with its latest release, Warheads Wedgies. Each 4.5 oz. bag of watermelon-shaped gummies features three flavor combos: Pink Lemonade, Watermelon Punch, and Cherry Limeade. 

Check out the full gallery on Nosh.

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Peloton icon Kendall Toole discusses her involvement as a partner with active lifestyle beverage brand Don’t Quit, including how she incorporates her everyday consumption of its products into her social media posts and how she attempts to spur conversation and “give people a platform to be seen.”

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