🥫 Can Heyday Make Soup Sexy?

Canned soup – it’s comforting. It’s convenient. It’s cost-effective. But can it be sexy? 

Heyday Canning Co. is taking on the challenge, aiming to give the sick-day staple a glow-up. 

Fresh off a TikTok-viral bean-themed pop-up in New York, the California-based startup is continuing its quest to reimagine dusty pantry items for the modern shopper, now with a line of soups, stews and chilis rolling out at Whole Foods Market nationwide exclusively through September. 

Nosh Insiders can read the full story to learn how Heyday is working to stand out in soups and taking broader shots at reinventing canned goods.

Summer marketing campaigns continue to simmer and sizzle. Here’s a look at what’s making waves this week:

🍦 Ben & Jerry’s is hitting the road with a seven city tour across the U.S. throughout August for its new non-dairy iteration. The trip will finish in the brand’s hometown Burlington, Vt. The marketing campaign will transform local B&J ice cream shops into free “dairy-free dreamlands” as the company promotes its new oat-based formula.

🎾 Pickle maker B&G Foods is taking to the court with a leather pickleball bag designed by Made by Alex. The exclusive pickleball accessory is being sold for $250.

🌭  Looking for a sausage satchel to pair with the pickleball bag? Gopuff and Amazon have it covered with a one-of-a-kind satchel to promote the new “Sausage Party: Foodtopia” movie. Starting July 11, Gopuff customers in select locations nationwide can receive the Sausage Satchel as a free gift with a purchase of $25 or more on the platform.

Simon Ford, the co-founder of revered spirit brand Fords Gin, explains why he “never pitches business,” the reasons behind successful and unsuccessful relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with beverage alcohol giant Brown-Forman.

Listen to the episode now.

• Details on the mass retailer facing a deceptive pricing suit
• The impact of Gen Z's new bulk buying 
• How a big brand innovated with a new paper-based package

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