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DAILY BRIEFING: LITE EDITION
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A preview of today's news & insights for the beer industry.
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| | I’m Jessica Infante, managing editor at Brewbound, and I’m thrilled to invite you to become an Insider. If you’re looking to gain a competitive edge in the beer and beverage-alcohol industry, becoming a Brewbound Insider is the best way to be at the forefront of the field and get all the information you need to know to succeed in today’s dynamic marketplace. Why join our Insider community? - Expert Insights: Learn from the best with lessons and strategies from industry leaders.
- Exclusive Access: Read in-depth articles, interviews and reports available only to Insiders.
- Industry Trends: Stay ahead with timely updates on emerging trends and market shifts.
Join our community. |
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| | For its 2025 brand plan, New Trail Brewing is seeing things more clearly than the six-year-old craft brewery ever has before, leadership told partners during the brewery’s inaugural distributor summit earlier this month.
This is to say its major innovation play for next year is Trail Marker West Coast IPA, a departure from the hazy IPAs that helped Williamsport, Pennsylvania-based New Trail rocket to nearly 40,000 barrels in annual output since opening in 2018. Director of sales Jon Hoey told distributors: “It’s time for us to compete in some spaces that aren't hazy IPAs. Trail Marker is different than anything else that we've done. It is going to take us deeper in the IPA space.” Insiders can read more about New Trail’s 2025 innovation slate, which includes Broken Heels Non-Alcoholic IPA, 24/7 Hazy Session IPA and Crisp Amber lager. |
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| | Sponsored message from Scott Laboratories | | We know shelf-stability is not a sexy term, in fact one could call it boring. That being said, it's vital for ensuring product quality and protecting your brand's profitability. In this article, we'll discuss the key considerations to keep your products in top shape on the shelf.
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| | Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies after facing pressure from conservative activists online, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.
In a letter to employees on Wednesday, the company stated its intention to stop linking executive incentives to progress on diversity efforts and to rescind DEI goals such as supplier diversity, as well as review its training programs. The letter also stated that the company is ending its participation in the Human Rights Campaign’s Corporate Equality Index survey, an annual ranking of companies with an LGBTQ-friendly work environment. The letter was first shared on social media platform X by anti-DEI activist Robby Starbuck and confirmed by Brown-Forman in an email to BevNET. Insiders can read more, including details about Brown-Forman’s previous DEI goals and leadership's comments on the decision to pivot.
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| Join the Brewbound Insider community and unlock more than just premium content—you'll become a key part of our mission to be your ultimate industry resource. Our goal is to provide you with the freshest, most relevant information to help steer your business towards success. When you become an Insider, it's not just about the benefits you receive—it's also about the support you give back. Your membership helps us continue to deliver top-notch resources, ensuring that we can keep supporting you and the entire industry. Join us as an Insider and let's drive the industry forward together. |
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| | | | Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors’ Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin. Zoe, Jess and Brewbound weekend newsletter author (and GIF-wielding genius) Sean McNulty break down the deal. The crew also discusses Jess’ and Zoe’s recent trips to New Trail and Sierra Nevada, respectively, as ABP season gets underway, plus Cambridge Brewing’s impending closure and the National Black Brewers Association’s most recent equipment donations.
Listen here or on your preferred podcast platform. |
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| | | | Have you caught up with the most recent A Round With on Brewbound.com?
Brewbound's weekly Insider-exclusive Q&A series highlights leaders across the bev-alc industry to learn details on recent accomplishments, what challenges they’re facing or have overcome, and how they’re creating impactful and sustainable businesses.
Recent A Round With participants include: Catch up on these interviews and more under the A Round With tag on Brewbound.com. Interested in participating or know someone who we should highlight in our next A Round With? Send your pitch to [email protected]. |
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| | | | The Brewbound team is hosting a free beer industry happy hour on Sunday, September 29 from 4 to 6 p.m. PT at The Church by The Lost Abbey in San Diego! Kick off NBWA with us in downtown San Diego with industry networking, Lost Abbey beers and light appetizers. Industry professionals within the beer and beyond industries are invited to attend the free happy hour. Prior registration is required. Here are the details: Date: Sunday, September 29, 2024 Time: 4–6 p.m. PT Location: The Church by The Lost Abbey (1313 J St, San Diego, CA 92101) Learn More + Register for Free >> Headed to NBWA that week? The Brewbound Podcast hosts, Jess, Justin, and Zoe, will be recording podcast interviews on the show floor. Visit our Brewbound Podcast studio located in the Product Showcase area for a unique opportunity to connect with our Brewbound team in-person as they discuss the latest trends, industry insights, and interview key players in the world of brewing. Want to schedule some time to chat during the show? Email us at [email protected]. |
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| | | At Brewbound Live in Marina del Rey on December 11 + 12, beer and beverage-alcohol companies can participate in retailer One-to-One meetings with ExtraMile Convenience. The buyer will be available for private, pre-scheduled meetings, and brands will be selected at the retailer’s discretion. ExtraMile Convenience is a successful, industry-recognized c-store brand with more than 1,000 franchised convenience stores in California, Oregon, Washington, Idaho, Utah, Nevada, Arizona, Alabama, and Mississippi. The growing ExtraMile network leverages experience and efficiency of scale to deliver “extra” value. Meet with Michelle Abdollah, the Category Manager of Alcoholic Beverages, during Brewbound Live. Michelle is a seasoned retail expert with over 15 years of experience in merchandising and operations. With a proven track record of driving growth and profitability, Michelle has honed her skills through various leadership roles at 7-Eleven and Target. Her expertise has earned her recognition as one of the Top Women In Convenience by Convenience Store News in 2024. Beer and beverage-alcohol professionals attending Brewbound Live can also meet with Whole Foods beer category buyers, with additional retailers to be added soon! You must be registered for Brewbound Live to be considered for a retailer meeting. Once you register for the event, you will receive an email with instructions for signing up. Register for Brewbound Live 2024. |
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