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🦊 The Return Of Foxtrot

Daily Briefing
Also a post-Labor Day reading list͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetSeptember 3, 2024
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

📰 Today's Top Story

🦊 Foxtrot Reopens First Store This Week

🦊 Foxtrot Reopens First Store This Week

Less than five months after its abrupt closure, Foxtrot is reopening its first store Thursday on Chicago’s Gold Coast. Here’s what to expect of the resuscitated retail concept.

Now dubbed Foxtrot Cafe & Market and described as a “modern coffee shop” and “upscale corner store chain,” this and all additional locations will feature an expanded coffee experience with exclusive blends as well as retail selections from its local roaster partners including Metric and Kyoto Black. 

A “reimagined food offering” will span breakfast, lunch and dinner options including breakfast tacos, panini sandwiches, salads and bowls, and freshly baked cookies. 

“Our new coffee and food menus are a true reflection of Foxtrot's founding principle: taking the ingredients we’re passionate about, partnering with the best purveyors, and making them a special part of our day — and yours — every day,” said Foxtrot chairman and founder Mike LaVitola in a statement.

Additionally, Foxtrot will once again sell some of its popular store brand items including gummies and gummy mixes alongside a curated assortment of products from small and local makers and innovative emerging brands. A couple of confirmed suppliers are functional beverage maker (and previous Foxtrot collaborator) heywell and tinned seafood brand Fishwife, which both appeared recently in posts on the retail company’s scrubbed and recreated Instagram account.

More Foxtrot locations are set to reopen in Chicago and Dallas through 2025. LaVitola and other former team members have banded together to return the business to its roots after claiming “the old Foxtrot lost its way” under the ownership of Outfox Hospitality.

Keep an eye out for more details and an interview with LaVitola on Nosh this week.

👉🏼 What You Need to Know 👈🏼

📰 What We’re Reading

🍸 A new piece from The Examination explores the global alcohol industry’s fight to stay ahead as more and more consumers – especially millennials and Gen Zers – increasingly shun alcohol due to the wide array of physical and mental health issues linked to consumption. To boost profits, spirits, beer and wine companies alike are marketing to demographics they’ve long underserved, including women, and looking to new markets in the global south. 

🌶️ “We wanted to create the Cîroq of hot sauce.” Inc. Magazine recently sat down with Truff co-founder Nick Ajluni and advisor Daniel Lubetzky (founder of Kind) to discuss the ongoing journey to turning Truff into a household name. According to Lubetsky, you have to believe in yourself, but not too much – the key is combining qualitative, subjective perspectives with quantitative data. 

👔 Last week, Bloomberg published a piece titled “Nestle Set to Focus on Food Sales Again After CEO’s Experimental Bets,” which took a deep dive into the Swiss food giant’s decision to replace former CEO Mark Schneider with Laurent Freixe and how the abrupt move has raised concerns about the company’s problems, like missing sales expectations for multiple quarters.

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    September 3, 2024 3:45pm

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