🦊 What Comes After The Fall Of Foxtrot?

Outfox Hospitality’s former partners are waking up to a new world this morning after the company pulled the equivalent of a corporate Irish Exit yesterday by immediately shutting all 33 Foxtrot and two Dom’s stores nationwide – to the surprise of many of its customers, not to mention its over 1,000 employees. But after the initial round of sharing memories, condolences, recriminations and memes is over, the question of what comes next is one that can’t afford to go unanswered for very long. 

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Talking Rain Beverage Company-owned Sparkling Ice debuted a new look for its 17 fl. oz. slim bottles. The new look notably elevates the brand name to the top of the bottle with an increased font size.

• The refresh features all the same elements as the previous design, however the beverage brand placed a greater emphasis on the liquid’s vitamin and antioxidant properties via larger text sizes.
• The primary graphic used across all flavors – flavor-specific fruits encapsulated in an ice cube – has been moved to the middle section of the label.

"Now more than ever, [our customers] expect to find Sparkling Ice whenever they are on-the-go, at-home with friends and family, and at events. The modernization of the packaging was led by fans telling us they wanted to more easily locate their favorite Sparkling Ice brand in its iconic tall, skinny bottle amongst a sea of ready-to-drink options," said Rich DePencier, Chief Growth Officer at Talking Rain Beverage Company. 

• Glanbia expands organic and natural flavor business
• Details on Chamberlain Coffee's collab with Kendall Jenner's tequila brand

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