🧑‍🍳 Gastronomy At The Summer Olympic Games

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The Olympic Games mean more to the food industry than serving as a picking ground for potential brand sponsors – though we’ve already seen a few of those ( 👀 Siete Foods). The Paris 2024 Olympic Games officially begin today, and while PRIME fights it out over a controversial LTO, and CPG savant Snoop Dogg carries the torch, we’ve got our eyes on the menu and what it signals about global eating patterns.

Not only are the Paris Summer Olympics the first version of the event since pandemic era restrictions have been lifted (reminder: the Tokyo games saw plenty of masking, testing and social distancing), it is also being hosted in the “land of gastronomy.”  So while most spectators only care about the sports, we are here to look at how athletes will be gathering and what kind of grub they’ll get. 

Nosh Insiders can access the full story to learn all about what's on the menu at the world's largest catering event.

It's Friday, and that means it's time to round up all of this week’s new product creations and brand collaborations. Here’s a sample of what’s in store:

🥞 Kraft Heinz is bringing IHOP to stores nationwide with the introduction of IHOP Original and Butter Pecan syrups. The launch marks the first breakfast innovation within Kraft Heinz’s Taste Elevation platform, which represents 41% of the company’s global portfolio.

🐯 Grr-ific! Ready. Set. Food! teamed with kids’ cartoon character Daniel Tiger to launch kids puree pouches, made with the three most common food allergens – peanut, egg and milk – to introduce the ingredients early on. The pouches are available in three flavors: Daniel Tiger’s Apple Banana Carrot, Daniel Tiger’s Banana Blueberry and Apple Peach Cinnamon. 

🍖 Juicy Marbles reformulated its plant-based Baby Ribs to feature a cleaner, more nutrient-dense recipe that packs 32 grams of protein per serving and is free of binders and preservatives.

Keep an eye out for the full new products gallery on Nosh later today. 

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