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🪴 Blaze ‘N Chill's Budding Functional Platform

Daily Briefing
Plus, WET Hydration raises $1.5 million͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJune 28, 2024
DAILY BRIEFING: LITE EDITION
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📰 Today's Top Story

🪴 Blaze ‘N Chill Building Functional Platform Around Cannabinoids, One Shot At A Time

🪴 Blaze ‘N Chill Building Functional Platform Around Cannabinoids, One Shot At A Time

Regardless of where you come down personally, the industry consensus is near universal: cannabinoids, in some form or another, are a major part of the future of beverages – if only consumers knew how to best use them. 

That’s the puzzle Matthew Murray is attempting to crack with Blaze ‘N Chill, his new line of hemp-derived 2 oz. shots that seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand. 

👉🏼 What You Need to Know 👈🏼

🚿 WET Hydration Refreshes

🚿 WET Hydration Refreshes

Las Vegas-based functional beverage startup WET Hydration will soon be sporting a new look and larger wallet after announcing $1.5 million in new funding and a refreshed package design set to launch on July 15.

BevNET Insiders can read the full story for all the transaction details.

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🆕 Gallery: This Week’s Hot New Sips

Today is Friday and you all know what that means…it’s new product gallery time! We’ve rounded up the hottest new products and packaged them up into a neat array. Here’s a sneak peek at what’s inside:

🥥 Bigger is better, according to 100 Coconuts, which just launched its new Big Coconut 16.6 oz. can of 100% pure coconut water in participating 7-Eleven stores nationwide. 

🫖 Uncle Matt’s Organic seeks to reinvent tea time with the launch of its newest innovation, RTD refrigerated brewed black teas. Available in three varieties – Half & Half Tea, Sweet Tea and Unsweet – the liquid is craft brewed in small batches using reverse osmosis-filtered water.

💧 Allagash Brewing Company makes its first foray into the non-alcoholic space with the release of Allagash Hop Water. The product is crafted with water from Maine’s Sebago Lake, orange peel, coriander and Crystal and Citra hops.

Keep an eye out for the full gallery on BevNET later today. 

🎙️ Now Streaming: CPG Week

✨ Cannabis, Kava & The Fancy Food Show

✨ Cannabis, Kava & The Fancy Food Show

The CPG Week team covered a lot of ground on this week’s episode with a discussion that hits recent news in cannabis and hemp, a recap of the Specialty Food Association’s Summer Fancy Food Show and deep dive into why kava beverages have yet to find their key to functional beverage consumers.

😬 Cannabis powerhouse Curaleaf is launching into hemp with a new DTC website that will likely shake up the THC products business.

🆕 The Summer Fancy Food Show is often a place to show off innovation and trends, and this year was no exception. The team discusses many of the products on display from freeze-dried cheesecake to savory drink biscuits.

🌴 Kava has been slowly building a following in on-premise settings for decades but has had trouble breaking through in retail-ready formats. The CPG Week-ers chat about its future in functional beverages and why another “relaxation” ingredient might be the key to its success.

Listen to the full episode on Nosh and subscribe to get a fresh episode each week. 

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

🚨 What You're Missing 🚨

  • Why Lifeway dropped its suit against the CEO's sibling
  • Distribution news from around the industry
  • A new celebrity gin coming to the Golden State
  • Inside the tax-evasion claims coming at Campari

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    June 28, 2024 5:29pm

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