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Stay Ahead in 2024: 3 Expert Tips for CPG Brands

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CPG Trends in 2024 and Beyond: A Conversation with C.A. Fortune
 
 
BevNET
SPOTLIGHT
June 4, 2024

Stay Ahead in 2024: Key Insights for CPG

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3 Expert Tips on Staying Ahead of the Curve

As the CPG industry continues to evolve, brands must adapt to meet new challenges and opportunities. Here are 3 tips from Brit Cattey, VP of Support at C.A. Fortune, to help you refine your strategies and enhance your brand’s performance in the coming year and beyond.
  • Personalized Trade Promotions: Consumers now expect more tailored trade promotions. Brands need to identify which promotion types best suit their products and be selective about the best channels to increase customer engagement.
  • Invest in Technology: Investing in technology is crucial, particularly for self-funded brands or those looking to minimize external expenses. Tools like Vividly can enhance visibility into trade spend and help improve cash flow.
  • Focus on Deduction Management: Up to 20% of deductions are invalid. For brands investing in promotions, prioritizing deduction management is essential to avoid leaving thousands of dollars on the table.

To learn more about effectively applying these 3 tips, connect with our trade specialist.
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Your Trusted Trade Promotion Partner

Vividly, a leading Trade Promotion and Deduction Management software for CPG brands, optimizes trade promotions with real-time forecasting and analytics. Streamlining TPM operations for sales and finance, it enhances ROI, cash flow, and decision-making with an intuitive platform for efficient planning and analysis.

This is a paid advertisement from Vividly that was sent to the BevNET Newsletter subscriber list. The advertiser bears sole responsibility for the content of this message.

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    June 4, 2024 7:30pm

  • Country:

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  • Tags
    Publishing Food B2C
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