Restaurants, coffee shops, and grocery stores all offer better-for-you alternatives to popular products and menu items. The latest products to meet this consumer demand is the fastest-growing category in beverage: non-alc.

More than a trend, NA is here to stay

With 52% of Americans actively trying to drink less and 30% not drinking at all, non-alc options resonate with virtually every demographic. By 2027, the market will reach a 4% share or $3.4B value.

Complementary, not competitive

Non-alcoholic options aren’t cannibalizing alcohol revenue – they’re complementing it. 94% of non-alc consumers buy full-proof spirits in the same visit. NA buyers also spend 59% more on Total Alcohol. In other words, they’re your most valuable customers.

Where to start

Start with the brand that sells more than every other direct spirit alternative combined. Ritual Zero Proof is America’s #1 non-alc spirits brand, with a range of products including Tequila, Whiskey, Gin, Rum, and Aperitif Alternatives.

Ritual owes its success to having the best-tasting and highest-rated products on the market. Ritual is also the easiest to understand and use. All of which translates to high-velocity shelf pull and reorder rates. Read the full non-alc playbook here.