Chicago Business

What does Chicago need next? A rebranding

What does Chicago need next? A rebranding

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Monday, February 26, 2024
Illustration of a postcard that features the letters spelling "Chicago" being repainted and repaired. Chicago's skyline is in the background.

What does Chicago need next? A rebranding

With the DNC coming to town, the city has a rare opportunity to regain its swagger and reposition itself as a global city at the top of its game. 

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