Homestead-Miami Speedway has announced long-time sports and entertainment media executive Guillermo Santa Cruz has been named the new president of the South Florida motorsports facility. Santa Cruz brings extensive experience in live event production, sales, and business development in the U.S. and Hispanic media markets to the position.
Santa Cruz joins the Homestead-Miami Speedway team after spending more than 10 years at IMG, a leading global sports agency, where he served as vice president, Latin America, Mexico and U.S. Hispanic. In that role he managed sales, business development, and client relations – with a heavy focus in sports and entertainment programming – across the entire...
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