Expressing authentic, thriving Running Culture. DROMO embarked on The Speed Project, a vibrant and arduous running journey through the desert and the depths of human spirit.
550 km non-stop, relay-style, from Los Angeles to Las Vegas. Running on an unforgiving ground of dunes and rocks. Under the scorching sun or pouring rain, through chilly nights, and against the wind. Nine runners and their support crew, venturing into the unknown.
This voyage is something that represents at best the core values of DROMO: a free, undefined way of moving that unites individuals in a shared pursuit. Echoing these values, Diadora was more than enthusiastic to support the runners’ journey through California.