The Latest Meta for Business Highlights

Performance Talks: Ask Me Anything with Nicola Mendelsohn

We caught up with Nicola Mendelsohn, Vice President of Meta’s Global Business Group, to grab a coffee and learn more about what’s driving businesses forward.

Coming out of the first AI-powered holiday season, brands like On are leaning into Meta’s Advantage suite and seeing meaningful performance gains - up to a 41% increase in the return on ad spend. But it’s not just AI driving results, JC Penney used click to Messenger and Instagram Direct ads.

Performance Spotlight: Using Advanced Analytics to measure Lowe’s One Roof Media Network

Video continues to grow across our platforms, and as people spend more time engaging with video content on Instagram and Facebook, one trend we are seeing is that they may be less likely to take an action that disrupts their viewing experience.

New Ways for Small Businesses to Boost and Avoid Apple Service Charges

Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilizing them for many years. In fact, nearly all boosted post users are small businesses. To support the millions of small businesses that use boosted posts on Facebook and Instagram, advertisers can now go to Instagram.com and Facebook.com on mobile and desktop to boost their content and avoid a 30% Apple service charge.

Expanding the availability of Advantage detailed targeting

As part of our continued effort to help advertisers drive performance, we are expanding the availability of our Advantage detailed targeting product to all campaign objectives and optimizations.

Advantage detailed targeting is part of our Advantage product suite that leverages advanced automation and machine learning technology to help improve advertiser campaign performance.