Breakthrough in fried chicken, AI revolution in the food industry

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Issue 14 - June 2024

A monthly bulletin about innovation at Hormel Foods, sharing insights, efforts, emerging trends and more.

Innovation at Hormel Foods

With a Flash, Hormel Foods Takes on Fried Chicken

Using a never-before-seen approach to fried chicken breast, Hormel Foods is turning the category on its head.

Serving fried chicken for salads and sandwiches was creating a hassle for foodservice operators, in part because fried chicken is messy and time-consuming to prepare, and also because the menu item was growing more and more popular. Hormel Foodservice took on the challenge to create something different that would solve these issues and offer not just convenience but a superior product. For a food company not known for its chicken, the results were a true game changer.

Blake Flores

Director of Marketing for Foodservice at Hormel Foods

“We have tight relationships with many colleges, universities and healthcare systems, and we're very intentional about engaging with them. In many cases we invite them to Austin, Minnesota, to come share with us and provide feedback on what we're doing. We gain great insights out of that partnership experience when they're here in our house, sharing ideas and weighing in on what they'd like to see us do.”

WATCH THE FULL INTERVIEW

Brand Fuel Insights

Automated Meals

Will home-cooked meals prepared by robots happen anytime soon?

Industry Innovation

Revolutionizing Food Innovation with AI

Insights from the Chief AI Officer at Mattson, a Silicon Valley-based food innovation firm on a mission to transform the food industry.

Leveraging cutting-edge technologies like generative AI, the food industry is transforming its approach to innovation and consumer engagement. We spoke with Steve Gundrum of Mattson, who emphasizes that these AI systems are trained on vast arrays of data, enabling them to generate creative, human-like solutions. Through strategic partnerships, like the one with Hormel Foods, Mattson demonstrates that AI extends beyond simple automation, enhancing the entire creative process. This fusion of artificial intelligence and human ingenuity is accelerating the pace of innovation in the food industry.

The Originate Initiative bulletin presents insights from a wide range of sources and is not meant to be an endorsement of any company, technology or individual.

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