2024 Kellogg Super Bowl Ad Review

We're celebrating 20 historic years of the Kellogg Super Bowl Ad Review! The biggest night in football doubled as the biggest night in advertising. Marketing professors Derek Rucker and Tim Calkins, with the help of MBA students, participated in this exciting experiential learning event. They applied real-time advertising and marketing strategies to evaluate which ads won or fumbled.

Explore marketing programs featuring the latest thinking on building brands, cultivating strategy and leading growth. You can also catch professors Derek Rucker and Tim Calkins teach in a number of these programs.

Maximizing Sales Force Performance
April 7-11, 2024 | In-Person

Business Marketing Strategy
April 22-26, 2024 | In-Person

Advanced Analytics for Sales Leaders
April 23-25, 2024 | Live Virtual

Kellogg on Branding
May 13-24, 2024 | Live Virtual

High-Impact Sales Strategy in a Digital World
June 2-5, 2024 | In-Person

Advanced Marketing Management
June 24-28, 2024 | In-Person

Essentials of Marketing
August 19 – December 8, 2024 | Online