Meghan Markle's New Move Capitalizes on Her 'Hollywood Star Power'
By James Crawford-Smith
The Duchess of Sussex's new lifestyle brand, American Riviera Orchard, positions her alongside a roster of fellow A-list celebrities who have successfully pivoted into luxury lifestyle influence, such as Gwyneth Paltrow and Martha Stewart, according to an entertainment expert.
The brand, which Meghan soft launched with an Instagram account and website holding page on March 14, not only evolves from her previous experience as a lifestyle blogger but also allows the duchess to "capitalize on her Hollywood star power,"Mark Boardman, entertainment expert and founder of MarkMeets, told Newsweek.
American Riviera Orchard was announced with minimal fanfare, gaining attention through word of mouth on social media before being picked up by the wider mainstream media. A short 16 second video clip of Meghan arranging flowers and posing in a ballgown accompanied the tagline "by Meghan, the Duchess of Sussex" was the project's main launch material on its Instagram account.