Sam’s Club is piloting
a new engagement program that allows members to participate in brand decisions like voting on new flavors and product testing.
So we asked:
Are we going to see more stores / brands lean into customer feedback for decision-making?
And you answered:
Yes, it’s the future (65%)
Eh, hard to say at this point (33%)
Other, tell us in the comments (2%)
And you also said:
Brian Numainville, Insights Expert
That's a great initiative by Sam’s Club! Involving members in brand decisions can foster a sense of community and loyalty. It also provides valuable insights and feedback directly from the people who use the products. Best-in-class retailers are going to do more of this and build their communities, and co-create with them.
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Have another thought? Weigh in on our LinkedIn poll
here,
or email the SN team at [email protected], and make sure to include your first and last name and job title. Have a great weekend.
WHAT DO YOU THINK?
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