"For this year's collection there was a goal to tap into the heritage of African American quilting. We tied this heritage to the colors of HBCUs to complete the story and create a collection that represents the past (and) pushes the boundaries of our future."
– Nate Thomas, UA Print & Pattern Designer
"For the 2024 BHM collection we drew inspiration from the tradition of quilting in the black community and HBCU's letterman jackets. In the way the threads come together to make quilts, the HBCU colors unite to create our BHM graphic."
– Reggie Wilson, UA Senior Footwear Designer
"I was excited as soon as I heard the story for The BHM Collection. It was important for me to translate this story into apparel graphics that were not only exciting and expressive; but, also paid homage to our (Black) history."