☕ Why Bones Taps Big IP For Coffee Innovation

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If you’ve never tried coffee flavored like milk that’s been soaking in a mountain of Fruity Pebbles, now is your chance. 

That sentence may be enough to kill a refined coffee snob, but it’s clearly working on a lot of other people, according to Bones Coffee Co. CEO/founder Travis Rule and co-owner/creative director Tyler Nelke. The Florida-based brand has been thriving online thanks mainly to its winning blend of creative flavors – besides the aforementioned Electric Unicorn flavor, think stuff like Sinn-O-Bun (cinnamon bun) or S’Morey Time (s’mores) – and design flair. 

The weekend is almost here and this week’s new beverages already have your whole Saturday filled to the brim. Here’s a small sip of what's in store:

🌹 Everything’s coming up roses for Clevr with the rerelease of its limited edition Rose Matcha SuperLatte. The powdered beverage mix features a vegan collagen blend along with the brand’s hero ingredients like tremella mushroom extract, tocotrienols and hyaluronic acid.

🌈 In celebration of Pride Month, Brew Dr. Kombucha is rolling out a limited edition Love Wins rainbow-wrapped bottles and cans, marking the sixth consecutive year of the brand’s partnership with the Trevor Project. 

🍫 Koia is making its first foray into shelf-stable drinks with the introduction of plant-based Nutrition Shakes in Cacao Bean, Vanilla Bean and Chocolate Banana flavors. Each 11 oz. carton features an almond milk base and boasts 20 grams of plant-based protein and 6 grams of fiber.

Check out the full NPG on BevNET later today. 

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How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.

Listen to the episode to understand her strategy.

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