♻️ Squaring Circular Pack Systems

Circular models – where products are sold in infinitely reusable packaging – have emerged as an idealistic solution for the CPG industry’s waste reduction efforts for one simple reason: there’s no waste created.

While most circular solutions companies have based their business on the old milkman model, there have been challenges to scaling up those systems in a modern economy. A handful of companies, including Loop, Dispatch Goods and The Rounds, are taking on the challenge, working to make circular packaging a reality for contemporary, large-scale operations.

Become an Insider to learn more about the state of circular models and why a few believe they have a winning approach.

The Simply Good Foods Company (SGFC) is bulking up its brand roster, announcing Monday afternoon that it will acquire plant-based protein shake maker Only What You Need (OWYN) for $280 million in cash. Here’s what we know:

• SGFC will buy OWYN from existing investor United Nutritional Brands (an affiliate of Purchase Capital LLC), and minority investors.
• OWYN team as well as president and CEO Mark Oliveri will join SGFC and continue to lead the brand following the close of the transaction
• SGFC expects OWYN to reach $120 million in net sales this year, spanning both measured and natural channels. 
• The alignment between SGFC (which owns Atkins and Quest Nutrition) and OWYN will allow both to tap numerous synergies and share resources, including collective R&D expertise.

“OWYN reaches a new, incremental consumer segment which strengthens our category leading presence with retail customers. We are confident our go-to-market capabilities will accelerate profitable growth through accelerated distribution gains, increased household penetration and leveraging our cost-efficient supply chain,” SGFC president and CEO Geoff Tanner said in a release. 

Insiders can read the full story for all the details on this nutrient dense transaction.

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