✈️ (Liquid) Death from Above

1. The latest acquisition news from the largest black-owned distillery
2. Why Pabst is betting on Spiked Bebidas
3. Details on a Bev industry veteran's new accelerator program

Giveaway loyalty promotions are a mainstay of CPG marketing, but anyone who’s followed Liquid Death knows not to expect that brand will just offer T-shirts and lava lamps. Instead, the canned beverage maker is looking to give one lucky shopper an honest-to-god two-seat L-39 Aero Jet. Become an Insider to learn more about the campaign's structure and how the canned beverage brand is reviving an ill-fated, similar scheme. 

Two bills introduced to the Prairie State’s legislature aim to limit the amount of THC allowed in hemp-based consumer products like tinctures, ointments and beverages to 0.5% THC per serving. Become an Insider to learn how this measure stacks up against other state regulations and what impact the change could have on the burgeoning beverage category. 

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