🍩 DEUX Diligence: How Fans Helped Land New Distribution

Just over a year ago, functional snack brand DEUX dispatched an urgent request to its hundreds of thousands of email subscribers and social media followers: “We need your help going national at Whole Foods!”

At the time, the Los Angeles startup sold its refrigerated cookie dough in Whole Foods stores throughout Southern California, Arizona, Nevada and Hawaii. To sweeten its numbers for national expansion, DEUX asked two favors of its online community.

Become an Insider to access the full case study and learn how DEUX used its online following to lock in a national expansion.

BranchOut Foods is reaching its limbs into South America after securing a 50,000 sq. ft. production facility in Lima, Peru. The new plant is estimated to bring in $40 million in production capacity with additional space to grow its branded and private-label dehydrated fruit and vegetable products.

🏭 The long-term lease gives the Oregon-based, publicly traded company first rights to purchase the plant at a fixed price at any point during its 10-year term.

📊 Despite its initial struggles as a public company, BranchOut has worked to stabilize its balance sheet by focusing on private-label manufacturing. Locking in a contract with the U.S. Army also helped.

💬 “Establishing our own production facility in Peru, one of the world’s most abundant fruit and vegetable growing regions, will allow BranchOut Food to control every step of the production process, including quality control, planning, and cost of goods. Additionally, we expect gross margins to grow to 40-50% as our production capacity increases,” said CEO Eric Healy in a statement.

BevNET and Nosh are excited to announce an exclusive data series for Insiders! We’re partnering with leading industry data providers to publish quarterly reports on category performance, consumer behavior, key trends, innovative products, emerging subcategories, and more, that aim to empower food and beverage businesses.

We’re kicking off this series by introducing new “State of the Category” reports with Brightfield Group, renowned providers of industry data and insights. The new reports will provide food and beverage insights that support company benchmarks and projections, while informing important decisions across departments.

The first report drops on Tuesday, May 28, 2024. To ensure access to these invaluable and exclusive resources (and save 20%) subscribe now through May 31!

Serial entrepreneur Lance Collins – creator of some of the most successful beverage brands of the past two decades, including BodyArmor, Fuze, NOS and Core – talks about his current and past ventures, lessons from successes and missteps, the reason that founders fail and why he encourages them to make “fast mistakes.”

Listen to the episode now.

• Full details on how DEUX rallied its fanbase to secure a national distribution deal
• News that an innovation and brand growth expert is moving to a new opportunity
• Data on eGrocery sales that chart a rebound of one major receiving method

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