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🍸 Pronghorn Invests In Mocktail Club

Daily Briefing
Plus, inside Strange Water’s channel strategy to convert coconut water consumers͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJune 10, 2024
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👉🏼 What You Need to Know 👈🏼

🍸 Pronghorn Makes Real Investment in Mocktail Club

🍸 Pronghorn Makes Real Investment in Mocktail Club

Non-alcoholic canned cocktail brand Mocktail Club has brought in an undisclosed amount in funding from spirits capital and brand building firm Pronghorn, the company announced today.

🐂 Mocktail Club is Pronghorn’s first investment in the explosive NA space. The platform focuses on supporting Black-owned spirits and alcohol brands and its portfolio includes companies such as Hella Cocktail Co., Abisola Whiskey and Los Hermanos Tequila, among others.

🔥 Mocktail Club’s line of sparkling drinks aim to provide more complex flavor profiles to the NA adult beverage occasion, and rather than simply replicate classic cocktails without the spirits, the portfolio features original flavors like Manhattan Berry, Bombay Fire, Capri Spritz and Havana Twist.

🚚 The brand is now looking to expand its distribution. Currently sold in around 1,200 doors – primarily in the Mid-Atlantic and California – CEO Pauline Idogho is aiming to further extend Mocktail Club’s reach nationwide.

Read the full story on BevNET. Want to learn more about Mocktail Club’s trajectory? Register for BevNET Live (happening this week in NYC) and hear directly from Pauline yourself. 

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🥥 Strange Water’s Strategy To Create Coconut Water Converts

There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water launched last week via a partnership between live events company Stranger Than and promoter TCE Presents and is looking to build brand awareness through its own in-house platform.

BevNET Insiders can read the full story to learn how this events company is building inside the beverage business.

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🚨 What You're Missing 🚨

  • How Quarter Proof is “reengineering spirits”
  • Details on the event spotlighting the LGBTQ+ community in Kentucky’s largest industry
  • Inside Tropicana's new supplier deal and why it comes at a tricky time for the citrus space

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    June 10, 2024 7:14pm

  • Country:

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  • Tags
    Publishing Food B2C