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DAILY BRIEFING: LITE EDITION
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A preview of today's news & insights for the beer industry.
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| | Brewbound readers are getting full access to the news of Jason and Travis Kelce investing in light lager brand Garage Beer. Brewbound Insiders are also: - Receiving details on the ruling in the legal battle between a Reyes subsidiary and Anderson Valley;
- Reading details on Pronghorn’s first NA investment;
- Seeing why Guinness is sponsoring the Premier League (newsletter exclusive);
- And reading a statement from Anchor’s Union workforce (newsletter exclusive).
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
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| | Sponsored message from Briess | Briess’ Heritage Gold™ is a new base malt done in the style of an English Ale Malt. It’s made in the U.S. using a traditional malting process, including five-day germination. You can expect complex bread character, with notes of honey, biscuit, and floral.
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| | Pro football stars Jason and Travis Kelce have acquired an ownership stake in light lager maker Garage Beer. The Kelces are referred to as “the largest investors” and “significant investors, partners, owners, and operators” in the business, in today’s announcement. Additionally, the Kelces “will be involved in every aspect of the business, including brewing, distribution, sales, marketing and national expansion efforts,” per the release. Travis Kelce said in the press release: “I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun.
“I have worked with [Garage Beer owner] Andy [Sauer] for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level.” Keep reading for more about Garage Beer’s history and its off-premise sales trends.
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| | A California superior court judge has sided with Anderson Valley Brewing Company’s (AVBC) parent company Mainsheet Capital in a dispute with Reyes Holdings subsidiary Harbor Distributing/Golden Brands. At issue in phase one of the trial was the definition of a “beer manufacturer” and a “successor beer manufacturer” under the California Alcoholic Beverage Control (ABC) Act and whether Mainsheet was a successor beer manufacturer ahead of the acquisition of the brewery. Insiders can read more, including comments from Judge Campbell and responses from Kevin McGee and Reyes.
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| | Spirits industry capital and brand building firm Pronghorn has invested in Mocktail Club, a Arlington, Virginia-based maker of non-alcoholic (NA) canned cocktails, to help Mocktail Club expand its distribution presence nationwide, the company announced Monday. The investment marks the first by Pronghorn in a NA brand. Pronghorn focuses on supporting Black-owned bev-alc brands with a portfolio including Hella Cocktail Co., Abisola Whiskey and Los Hermanos Tequila, among others.
Insiders can learn more about Mocktail Club here.
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| | | | The Brewbound team recaps last week's major headlines, starting with the billionaire founder of Chobani acquiring Anchor Brewing. Justin, Jess and Zoe share whether they foresaw this scenario playing out. Following the Anchor talk, they dig into the rumors of a potential acquisition of Boston Beer by Suntory. The news wraps with a conversation on Monster Brewing’s shutdown of the Deep Ellum brewery and taproom in Texas. The show also features a 3-pack of interviews with: - Monday Night Brewing co-founder and CEO Jeff Heck on operating multi-state taprooms;
- Dan Imdieke and Jason Pratt, the new owners of Cicerone, on their future plans for the certification program;
- And Rob Day on the importance of marketing, especially in a maturing craft beer market.
Listen here or on your podcast platform of choice. |
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| | | | Brewbound is excited to announce three additional speakers for the Brewbound Live business conference December 11 and 12 in Marina del Rey, California. The two-day conference will bring together leaders from all three tiers for business-focused conversations on driving the bev-alc industry forward, data presentations, networking and brand building at the Marina del Rey Marriott. Joining the speaker roster are: - Arthur Moye, owner and CEO of Full Circle Brewing;
- Kaleigh Theriault, director of thought leadership, beverage alcohol vertical, NIQ;
- Brian “BK” Krueger, VP of business development and portfolio strategies, Bump Williams Consulting.
They join previously announced speakers include: - Natalie Cilurzo, co-owner, Russian River Brewing;
- Peter Skrbek, CEO, Deschutes Brewery;
- Lester Jones, chief economist and VP of analytics, National Beer Wholesalers Association;
- Jennifer Hauke, founder and president, Draftline Technologies.
Additional speakers will be announced in the coming weeks. Interested in speaking? Follow this link to see our speaker guidelines. In addition to the mainstage programming and networking parties, Brewbound Live will feature opportunities for one-to-one conversations between brewers and bev-alc brands and retail buyers from chains such as Whole Foods Market. Registered attendees will be considered for meetings with buyers, as space is limited. Find out more details here. Brewbound Live tickets are available now. |
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