🍻 New CEO on His Vision for Creature Comforts

Brewbound Insiders are getting details on Creature Comforts’ succession plan, with a Q&A between the craft brewery’s new CEO Adam Beauchamp and Brewbound editor Justin Kendall.

Insiders are also:

• Closing the book on a legal battle amongst the Sheehan family;
• Learning how a new punch brand is helping promote safer drinking;
• Getting details on an impending lawsuit again Southern Glazer's (newsletter exclusive);
• Reading about the death of U.S. Beverage’s founder (newsletter exclusive);
• Diving into Circana scans for the week of Memorial Day (newsletter exclusive);
• And checking out the latest non-alc offering from Deschutes (newsletter exclusive).

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

As our industry evolves, exciting flavors are showing up in everything from beer to hop water to teas and more. Learn about Euphorics™ from Caitlin Rippner, Process Scientist at HAAS. It’s a new, all natural flavor and aroma product made by brewers, for brewers. Learn more

Adam Beauchamp was named CEO of Creature Comforts last week, a decade after helping found the Athens, Georgia-based craft brewery. 

Creature Comforts’ succession plan was revealed on Friday, with co-founder and CEO Chris Herron stepping aside, although remaining in an advisory role through the transition. 

Herron told Brewbound: “It is all positive on my end and something we are all feeling good about."

The next decade starts now with a strategy focused on being “great and growing,” Beauchamp said in an interview with Brewbound about an hour after the announcement. 

Insiders can read the full Q&A, including the opportunities and drivers for Creature Comforts, how he is approaching the brewery’s workforce following a failed union vote last year, and its partnership with the University of Georgia Athletics.

The years-long legal battle between members of the Sheehan family over their eponymous multi-state distributor officially ended today in Massachusetts Superior Court when all parties agreed to dismiss the case with prejudice. Read the story.

The communal boozy punch bowl of yesteryear is getting a makeover.

Jinx Drinx is a new ready-to-drink (RTD) cocktail that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink- and drug-facilitated sexual assault (DFSA).

The 8.4 oz pouches (6.5% ABV) are sold in single-serves at $2.99 and 8-packs at $18.99, and come in four wine-based flavors: Lime Twist, Tropical Pineapple, Mixed Berry and Peach Mango. The brand launched in Las Vegas this month after testing in Southern California.

Insiders can read more, including the appeal of Jinx Drinx at retail, and what inspired the founding of the brand.

At Brewbound Live in Marina del Rey, CA on December 11 + 12, beer and beverage-alcohol brands can participate in retailer one-to-ones. Leaders from Whole Foods Market will be available for private, pre-scheduled meetings. Brands will be selected at each retailers’ discretion.

As the world’s leader in natural and organic foods, with a vast network spanning over 500 stores, Whole Foods holds substantial influence in the market. These meetings present a unique opportunity for beer and beverage-alcohol brands aspiring to excel in retail channels focusing on natural and organic products. 

Participating brands can gain invaluable insights and strategic guidance tailored towards facilitating growth within these specialized retail environments.

You must be registered for Brewbound Live to be considered for a retailer meeting. Once you register for the event, you will receive an email with instructions for signing up.

Register for Brewbound Live Winter 2024.