🎧 Sound Unmuted

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Last year, sparkling beverage brand Sound was facing a crisis that could have spelled the end of the company – working capital was drying up, inventory was running low, and the business was downsizing sales and marketing as founder Tommy Kelly sought out fresh capital. But this month, Sound turned the volume back up and it’s ready for its encore with new owner Next in Natural.

BevNET Insider can access the full story learn about the PE firm's plans to revive Sound.

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Coming off a seed round investment in April, Flyers has completely reworked the design of its hemp-derived THC drinks with a bolder look to bring a more straightforward label, clearer callouts and a new color scheme.

🏪 The revamped look comes alongside Flyers’ brick-and-mortar retail expansion over the past six months; it is now part of some Total Wine And More Delta-9 THC beverage endcap displays.

👀 The hemp drink maker used Flyers co-founder Damon Gorrie’s branding agency Safari Sundays to design the new cans with an aim to stand out on-shelf and be seen as a family of products.

💬 “It's simple to make things difficult, but it's difficult to make things simple,” said Flyers CEO and co-founder Craig Lewis, comparing the old and new label looks.

Read about the strategy behind the change on BevNET.

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