🏈 What Is Sport Coffee?

Professional athletes spend a lot of time thinking about what they put into their bodies and that includes their morning (or midday) cup of joe.

Super Bowl-winning quarterback Patrick Mahomes insists that he “drinks a lot of coffee” and was intrigued when former BodyArmor marketing executive Michael Fedele reached out last year with samples of a “coffee+” product formulated for athletes.

Insiders can read the full story, including insight on what Mahomes and Fedele believe sport coffee can become.

For the first time in its more than 50 years of existence, Capri Sun is disrespecting the pouch – moving beyond its iconic format with the launch of Capri Sun Multi-Serve, a 96 oz. bottle (the equivalent of 32 pouches) of its top-selling flavor, according to an announcement this week.

🛒 The new product is exclusively available in the club channel in a 2-pack format at BJ’s Wholesale Club, Sam’s Club and select Costco locations. 

💭 “We’re now able to delight those fans who grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun,” said Jordan Mann, Capri Sun senior brand manager, in a statement. 

Graasi delivers functional hydration with just enough flavor to make drinking water fun. Drink your barley water while boosting your overall wellness and immunity. Graasi delivers 100% of the RDA of vitamins C, D and Zinc. Learn more

Even as the Foxtrot saga took a significant step towards long-term resolution with Outfox Hospitality’s filing of Chapter 7 bankruptcy on Tuesday, lingering questions over last week’s $2.2 million sale of store assets to Further Point Enterprises means the immediate future is still in flux.

Become an Insider to access exclusive analysis and insight on the potential fate of Outfox Hospitality.

Naturally New England is hosting its first annual Pitch Slam at BevNET HQ! The event will celebrate up-and-coming brands with a community gathering and countless opportunities to connect, showcase, and grow.

Here are the details:

Date: May 21, 2024
Time: 5-8p
Location: BevNET HQ in Newton, MA

Join us!

• Exclusive insights and analysis on Outfox Hospitality's bankruptcy filing and what comes next 
• News that Jay Z's VC firm has invested in a fast growing RTD brand
• Details on the acquisition of an independent Anheuser-Busch InBev wholesaler
• The hyper-local co-manufacturer that just brought in a seven-figure investment to scale up 

Become a BevNET & Nosh Insider to gain access to exclusive Insider-only newsletter content, as well as all digital content on BevNET.com and NOSH.com. Tap into our video archives, including Community Call and educational series, unlock event and job listing discounts, and engage with our community of  food and beverage professionals.