💚 Taika’s New Formula for ‘Fueling Creativity’

Beyond a catch-all ‘functional cold brew,’ Taika has further defined itself as “fueling creativity”; it just so happens that ceremonial grade matcha is the preferred octane.

The San Francisco-based brand’s 8 oz. matcha latte – launched on the back of fresh investment in 2021 – has emerged as its clear portfolio heavyweight and bestselling SKU across conventional and natural channels, said co-founder Michael Sharon, as well as becoming the third-best selling RTD matcha nationwide – though there’s still some distance behind the leaders. That’s given Taika confidence to step further into the category with its sixth permanent flavor: Strawberry Matcha, available now.

“It’s definitely redefined a little bit of how we think of ourselves,” said Sharon, regarding the success of Taika’s matcha latte.

BevNET Insiders can all of the insights and understand how this new product launch has helped Taika realign for future growth.

Even your local c-store (read: 7-Eleven) is working to meet the broad range of consumers that have developed a new affinity for private label alternatives. Today, the company announced the launch of two new product lines: 7-Select Fusion Energy and 7-Select Rehydrate.

⚡ The 4-SKU energy line comes in Cosmic Cherry, Rockin' Rainbow, Galactic Citrus and Paradise Pulse flavors, each packing Vitamin C, B6 and B12 vitamins and no sugar. The product is packed in 12 oz. slim cans.

💧 Rehydrate comes in Cherry, Fruit Punch and Grape flavors, packed in a 20 oz. bottle and includes “a specialized blend of five electrolytes and vitamins.”

💬 What they said: "We're providing our customers with innovative, high-quality private brand items crafted to energize and refresh…Whether needing a quick boost to help power through the day or a break for hydration, our new beverages are designed to meet the evolving needs of our customers who stay on the go." - Nikki Boyers, VP of Private Brands at 7-Eleven. 

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