💫 Data Dive: Poppi and PRIME

Summer is a time for sun, surf and, in our case, scanning piping hot reams of beverage sales data from NielsenIQ. 

With overall dollars up 4.2% in June, it’s been an auspicious start to the season, but where do things go from here? Before our eyes glaze over with digits and symbols, we are here to offer a few thoughts on the latest tranche of numbers. 

If consumers are worried about recent claims disputing Poppi’s good-for-your-gut reputation, they aren’t showing it at the register. 

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As we gear up for the weekend, there are plenty of new plant-based dairy drinks on tap. Here’s a look at the new beverages announced this week:

☕ Califia continues to position itself as one of the go-to players in the alt-dairy coffee and tea category with a new Chai Almond Latte. 

💪 Ripple sees a future for itself in kid-positioned products as it unveiled its Shake Ups Protein Shakes intended for younger consumers (but to be enjoyed by all).

☕ Stumptown Coffee has embraced the 15th anniversary of the beloved animated film “Coraline” by partnering with the movie’s production studio in a co-branded nitro canned coffee.

🍧 BodyArmor and Dude Perfect have launched their own collaboration that nods to a familiar summertime treat: berry ice pops.

🍻 Hoplark is at it again. This time it has brewed cornsilk and hops in a Mexican Lager-Style hop water that it will feature in a michelada (or Hop-alada) partnership with Miche Mix.

Check out the full new product gallery now on BevNET.

It’s a “buy or sell” episode as the hosts opine about the future of online grocery shopping, fish sticks, and whether kombucha can recapture some of its magic (and sales). They also discuss Athletic Brewing Co.’s recent $50 million financing round and highlight a few fizzy and spicy new products.

Listen to the full episode now.

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