📊 How Agave Price Fluctuations Affect Future Supplies

Here’s just a few items spotted from an already busy week of new releases:

🍹 “Feels like vacation,” indeed: Tropical Bliss is the latest release from Recess Mood (non-CBD), featuring notes of pineapple, mango and passion fruit. 

💧 In case you haven’t heard, canned water is still big in Texas right now: Waterloo is launching a three-SKU flavored still water line in 12 oz. cans. 

🫖 Boston Beer’s low-dose, THC-infused iced tea TeaPot (Canada only) has a new flavor: Blackberry Rooibos, the second in its relaxation-focused “Good Evening” line. 

🔥 Spicy margaritas are trending up: after Casamigos launched a jalapeño infused tequila last week, Q Mixers followed with its launch of Spicy Mango Margarita Mix, a complement to its existing Spicy Grapefruit Margarita Mix. 

⚡ You can now grab a 12 oz. can of ZOA’s latest flavor, Mango Splash, but only at 7-Eleven. 

From flavored water, tea drinks, and sodas to beer, wine, and spirits. Döhler offers a wide range of Citrus, Fruity, Botanical, and many other flavors. Enhanced by a comprehensive Taste Modulation portfolio, these solutions create our sensory journey. DÖHLER – WE BRING IDEAS TO LIFE® Learn more

Just in time for playoffs, the National Hockey League as well as the NHL Players’ Association, have named Coca-Cola’s BodyArmor as its new Official Sports Drink partner. The multi-year deal will drop its first activation on Saturday, April 20, the first game of the 2024 Stanley Cup.

🥅 BodyArmor will be served to players on the bench at games and practices as well in locker rooms, the brand logo will be featured on rink hydration stations, towels and benches, and, of course, there will be plenty of media content and collaborations.

🏚️ BodyArmor usurps struggling sports drink brand BioSteel as the NHL’s official partner. BioSteel had signed a similar agreement in 2022, but the business was derailed last year after the SEC investigated it for overstating sales. Its prior owner, Canopy Growth, sold off BioSteel in a court-supervised sale in November.

⚽ And it marks another league-wide goal for BodyArmor. Earlier this year the brand partnered with U.S. Soccer and, in 2019, it also signed a multi-year agreement to be the Official Sports Drink of Major League Soccer.

Elizabeth Stein, the founder/CEO of better-for-you granola and breakfast brand Purely Elizabeth, explains how to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people.

Listen to the latest episode here.

• How agave price fluctuations can affects the category for decades
• Details on the latest professional athlete to get into the beverage game
• Spirit of Gallo invests in non-agave-based Mexican spirits brand
  
• Distribution updates from Betty Booze, Play Hard and more
• Inside the drama between Diddy and Diageo 

Graasi delivers functional hydration with just enough flavor to make drinking water fun. Be cool, drink Graasi. Learn more

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