🔮 Retail Media and Prime Day Predictions

As Nosh’s recent Trendlines Report pointed out – the CPG industry is always changing including where, why and how consumers shop. Don’t even get us started about how quickly what they shop for shifts…

As omni-channel strategies have taken root, the emergence of retail-led sales holidays – such as Amazon’s Prime Day, Walmart’s Walmart+ Week and Target’s Circle Week – have contributed to this evolution. Nowadays, brick-and-mortar retail appears to be nothing without a click-and-collect counterpart. 

Recent trend reports from Numerator and The Food Industry Association (FMI) captured some of these changes and gave us a sense of the direction ahead. With Amazon Prime Day taking place next week, we took a temp check on what is, and isn’t working, out there.

Nosh Insiders can access the full story for all of the insights.

After 35 years in CPG, Paul Kenny has some useful advice for emerging food and beverage brands. Kenny’s approach, now via the private equity sector, is to guide brands into the next stage of growth using his expertise from working in sales at Nabisco and Procter & Gamble to his leadership at KIND and Yasso.

👏 In the early days, it is important to cultivate a team of people who can wear many hats and work in a variety of roles in order to maintain a lean and efficient workforce as the brand builds distribution.

🔎 How do you increase margins? Taking price when justified and driving out inefficient costs. Those are some of the most important lessons to learn early if a brand aims to be profitable.

🧘 For Kenny, one of the lessons he is learning (as opposed to teaching) in his new role is to be patient and listen while he sits on the other side of the boardroom table. 

Nosh Insiders can check out the full interview for all of Kenny’s insights.

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