🕯️Light My Fire (& Pour My Drink)

Maybe you haven’t been tracking this one so closely, but hear us out: we may be living through the golden era of beverage-themed candles.

Amidst the raft of marketing gimmicks and product spin-offs we’ve seen come and go over the years, the candle is proving to be surprisingly sticky. Though it’s not an entirely new concept (Dunkin’ did ‘em, too), as of late beverage brands across the spectrum have sought to catch fire with unique aromatic varieties, from matcha and coffee-scented offerings from Chamberlain Coffee and cult UK cafe chain Blank Street to Liquid Death’s collaboration with Martha Stewart on a just-plain-weird candle in the shape of hand.

Good marketing is always where you find it, but why are drink candles suddenly all the rage? Become an Insider to access exclusive insights and more details on why this trend seems to have plenty of spark left.

Our latest distribution roundup finds Berczy getting in on the hard tea race, a celebrity spirit that’s not a tequila moving into new territory, and prepared cocktails Tequio and DIO going deeper in their home states. 

🧊 U.K.-based Berczy is bringing its vodka iced tea to the Northeast, just as leaders like Surfside expand their territory and other newcomers ride the hard tea wave.

🍸 Ready-to-drink cocktail brand (and BevNET Live cocktail showdown participant) DIO said it will be able to move into four times as many off-premise retailers with the help of a new distribution deal with Republic National Distributing Company. The luxury RTD continues to find success in hotel minibars and grab-and-gos too.

🍇 A spirit made from artichoke leaves, elderberries, green tea leaves and muscadine grapes is exactly what we would expect from actor and environmentalist Woody Harrelson. Now it’s coming to Massachusetts. 

Check out the full roundup on BevNET for booze on the move news.

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BevNET and Nosh are excited to announce an exclusive data series for Insiders! We’re partnering with leading industry data providers to publish quarterly reports on category performance, consumer behavior, key trends, innovative products, emerging subcategories, and more, that aim to empower food and beverage businesses.

We’re kicking off this series by introducing new “State of the Category” reports with Brightfield Group, renowned providers of industry data and insights. The new reports will provide food and beverage insights that support company benchmarks and projections, while informing important decisions across departments.

The first report drops on Tuesday, May 28, 2024. To ensure access to these invaluable and exclusive resources (and save 20%) subscribe now through May 31!

Serial entrepreneur Lance Collins – creator of some of the most successful beverage brands of the past two decades, including BodyArmor, Fuze, NOS and Core – talks about his current and past ventures, lessons from successes and missteps, the reason that founders fail and why he encourages them to make “fast mistakes.”

Listen to the episode now.

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